“AN INTERVIEW WITH HECTOR URETA, DIRECTOR OF SOCIAL SOLUTIONS AT CEMEX” (2006)​

By Ted London, Professor at the Stephen M. Ross Business School at the University of Michigan

“Hector Ureta, director of social solutions for Mexico cement company CEMEX, talks with WDI's Ted London about the company's Patrimonio Hoy initiative. The initiative gives low-interest loans and building materials to needy families for them to improve their home or add a room. Ureta was at WDI and UM as part of WDI's Global Impact Speaker Series.”​

CONTENIDO

About Cemex

What is Force MX

Unique aspects

Success metrics

New program

Challenges

Engaging government

Advice for aspiring entrepreneurs

​LINK:  https://www.youtube.com/watch?v=f1kSM8HHm6U

24 minutos