Substantial Value Hidden at the Base of The Pyramid
I Introduce Myself
I welcome you
It is a pleasure to make available to the business communities my experience of 45 years in the professional field, with the aim of generating value in the vast market of opportunities that represents "The Base of the Pyramid."
I have been fortunate to collaborate with top-level global companies, which has given me skills and knowledge that today define my profile as a consultant.
My business background and experience in the field have nurtured in me a true passion: to contribute to creating solutions that improve and enrich the lives of millions of families in our country, especially those in disadvantaged situations.
In this space, I will explore with you the strengths and possibilities that are born from this passion
Value Creation
Exploring opportunities in the vast market at the base of the pyramid can be transformative. This space presents new ways to generate social and commercial value in these underserved markets
Value creation alternatives
Solution Design: We create offers tailored to the specific needs of the market.
Market Attunement: We study and understand trends and context to better connect with consumers.
Pilot Projects and Implementation: We develop proofs of concept and strategies to carry out projects that generate impact.
Sales & Promotion: Team Training We strengthen the skills of those who bring the message to market, ensuring they are prepared to deliver products that improve lives.
Informal Housing: A Great Opportunity The informal housing sector represents a large market with specific needs for products such as cement, paint, flooring, waterproofing, wiring, pipes and much more. Knowing these consumptions, in addition to generating value and improving the quality of life of those who live in these constructions, we can generate substantial value by perfectly locating the geographies and amount of consumption
Models and Tools to Understand the Market: We use highly accurate prediction models to estimate the growth of the construction market in both the formal and informal sectors. Our analysis ranges from the national and state level to the nation's top 160 cities. In addition, we offer an interactive "Dash Board" to consult key indicators based on INEGI data, allowing easy and practical access to information.