
SPECIALIZATION IN "BASE OF THE PYRAMID"
The deep immersion I was able to experience in low-income communities marked a new route for my professional life starting in 2000.
Given that I was able to verify the results of the programs designed for this segment, I have deep confidence that the union of experiences with formal education in business techniques can serve to offer real and functional solutions in this segment that is so vulnerable and unprotected, present in many
Developing countries
EDUCATION AND PROFESSIONAL EXPERIENCE
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EDUCATION
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M.S. (1977) University of Michigan, Ann Arbor (Industrial and Operations Engineering)
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B.S. (1975) Monterrey Institute of Technology, with honors (Administrative Chemical Engineering)
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PROFESSIONAL POSITIONS
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INDEPENDENT CONSULTANT
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2018 - Design and Development of initiatives at the Base of the Pyramid (BP)
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"INNOVATIVE MORTAR SOLUTIONS"
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2011 - 2018 Product design, business model development, application and obtaining of European patents.
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CONSULTANT
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2008 –2010 "POLIFLEX" Development of the strategic plan and product line innovation
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Development of models for the optimization of retail delivery routes. Analysis of opportunities in the development of retail grocers' capacities
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"CEMEX Mexico" (Monterrey, MX)
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2000 – 2007 Expansion and optimization of the "Heritage Today" program
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2006 – 2007 Design and implementation of the "Improve Your Façade" program
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2006 – 2007 Design and implementation of the "Self-Employment Productive Centers" program
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2004 – 2004 Economic model of the "Dignified Street" program
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2001 – 2007 Design, implementation and business model of the "Construmex" program
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1999 – 2000 Design of the "Heritage Today" program
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1998 – 1999 Immersion and social research in BP communities
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1994 – 1998 Design and implementation of the "Women Self-Builders" program
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1996 - 2004 Head of Social Responsibility
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"GRUPO INDUSTRIAL ALFA" (Corporate, Monterrey, MX)
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1988 – 1993 Strategic planning
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1984 – 1988 Organizational planning
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"GRUPO ACERERO HYLSA" (Corporate, Monterrey, MX)
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1978 – 1984 Administrative systems and processes
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University of Michigan (Ann Arbor, MI)
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1976 – 1977 ISDOS Project Analyst (Information System Design and Optimization Systems)
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Monterrey Institute of Technology and Higher Education (Monterrey, MX)
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1975 – 1976 Professor at the Department of Industrial Engineering"
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HECTOR URETA MORALES
81 8287 5568
hector@basis.consulting.com.mx
Currently a full-time consultant in the design and implementation of initiatives and analysis focused on the markets from "Base of the Pyramide".
