• The Fortune at the Bottom of the Pyramid, C.K. Prahalad – 2004

• Blue Ocean Strategy, Chan Kim, Mauborgne - 2005

• Untapped, Creating Value in Underserved Markets, Weiser, Kahane... - 

2006

• Leading the Revolution, Gary Hamel – 2002

• Doing Business With the Poor, World Business Council for Sustainable 

Development - 2004

• The Changemakers Review, ASHOKA – June 2002

• www.changemakers.net, ASHOKA – September 2002

• Stanford Social Innovation, Summer 2005

• Harvard Business Review, February 2004

• Harvard Business Review, August 2005

• América Economía, December 2005

• Michigan Business School, December 2003

• California Management Review, Summer 2003

• Expansión, November 2004

• The Economist, August 2004.